In Its Business Portfolio Analysis,an Organization's SBUs Often Start as "__________

question 216

Multiple Choice

In its business portfolio analysis,an organization's SBUs often start as "__________" and eventually become "__________."

• A)dogs;question marks
• B)question marks;stars
• C)stars;question marks
• D)stars;dogs
• E)question marks;dogs

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Definitions:

Psychographics

The study and classification of people based on their attitudes, aspirations, and other psychological criteria, primarily used in marketing.

Target Customers

A specific group of consumers at whom a company aims its products and services, identified by characteristics like age, gender, income, and interests.

Demographics

The statistical characteristics of human populations, such as age, gender, income, and education, used especially to identify consumer markets.

Tapestry Analysis

A method of consumer segmentation that uses demographic and geographic data to identify, understand, and target specific consumer groups based on their behaviors, preferences, and needs.