The Initial Step in the Strategic Marketing Process Is to Begin

question 8

Multiple Choice

The initial step in the strategic marketing process is to begin planning by conducting a

• A)business portfolio analysis.
• B)market-product analysis and setting goals.
• C)marketing program.
• D)situation (SWOT)analysis.
• E)diversification analysis.

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Definitions:

Psychological Factors

Psychological factors are internal influences on a consumer's behavior, including attitudes, perceptions, and motivations.

Product Features

Product features are the attributes or characteristics that define a product, distinguish it from competitors, and meet the needs or desires of customers.

Trial Close

A sales technique used to gauge a potential buyer's interest or intention to buy by asking a question or making a statement that assumes the sale has been made.

Selling Points

Key features or benefits of a product or service that are highlighted to attract and convince potential buyers.