Aggregating Prospective Buyers into Groups That Have Common Needs and Will

question 312

Multiple Choice

Aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action is referred to as

• A) market aggregation.
• B) market segmentation.
• C) product sorting.
• D) product grouping.
• E) mass marketing.

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Definitions:

Marginal Cost

The cost incurred by producing one additional unit of a good or service.

Sunk Cost

A cost that has already been incurred and is not recoverable.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision.

Europe Trip

A journey or vacation taken to any of the countries within the continent of Europe, often for sightseeing, relaxation, or cultural exploration.