A Marketing Program Refers to

question 161

Multiple Choice

A marketing program refers to

• A)a plan that integrates the marketing mix to provide a good,service,or idea to prospective buyers.
• B)the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line.
• C)the marketing manager's controllable factors-product,price,promotion,and place-that can be used to solve a marketing problem.
• D)the specific ratio within a marketing budget that divides resources between advertising,promotions,and personal selling.
• E)the allocation of resources within a firm towards individual marketing mix elements.

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Definitions:

Cost Principle

An accounting principle that states assets should be recorded at their cost at the time of purchase, not their current value.