Those Characteristics of a Product That Make It Superior to Competitive

question 298

Multiple Choice

Those characteristics of a product that make it superior to competitive substitutes are referred to as

• A)core benefit propositions.
• B)marketing mix elements.
• C)points of difference.
• D)marketing attributes.
• E)product protocols.

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Definitions:

Good Taste

The ability to make discerning judgments about aesthetic and cultural values, often considered subjective and influenced by social norms.

Bad Taste

Refers to an unfavorable or poor judgment in aesthetics, often subjective and varying widely between cultures and individuals.

Bourgeoisie

This term describes the middle class in capitalist societies, historically seen as the social class that owns the means of production.

Marx

Karl Marx, a 19th-century philosopher, economist, and political theorist known for his theories about capitalism and communism.