Points of Difference Refer to

question 192

Multiple Choice

Points of difference refer to

• A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• B) the cluster of benefits that an organization promises customers to satisfy their needs.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) those characteristics of a product that make it superior to competitive substitutes.
• E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

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Definitions:

Humanistic Psychology

A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on human potential and the concept of self-actualization.

Peak Experience

A transitory moment of intense emotional excitement and fulfillment, often characterized by feelings of euphoria and transcendence.

Reaction Formation

A defense mechanism where an individual behaves in a way opposite to their actual feelings or desires, often to hide those feelings from themselves and others.

Unconscious Thoughts

Mental processes that influence behaviors and decisions without the individual's awareness.