When Evaluations Show That Actual Performance Differs from Expectations, Firms

question 60

Multiple Choice

When evaluations show that actual performance differs from expectations, firms typically attempt to

• A) decide if the time horizon should be increased or decreased.
• B) perform a SWOT analysis with their major competitor as the principal focus.
• C) use statistical linear trend analysis to interpret the results.
• D) exploit a positive deviation or correct a negative deviation.
• E) adopt a market-product grid to analyze the sales results.

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Definitions:

Intangible Products

Products that cannot be touched or physically measured, including services, digital goods, and intellectual properties.