The Marketing Manager Looks for Two Kinds of Deviations, Each

question 298

Multiple Choice

The marketing manager looks for two kinds of deviations, each triggering a different kind of action: (1) actual results fall short of goals and (2)

• A)deviations that result from major shifts in customer needs.
• B)actual results exceed goals.
• C)there are no deviations but there should be.
• D)deviations that result from executive mandates.
• E)deviations that are blamed on insufficient marketing support (personnel or funding).

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Definitions:

T Account

A T Account is a visual representation of a ledger account, typically used in accounting to track the debit and credit balances of an account.

Common Stock

Represents ownership shares in a corporation, giving holders voting rights and a residual claim on the company's assets and earnings.

Stockholders

Individuals or entities that own one or more shares of stock in a corporation, thus holding a portion of the company's equity.

Journal Entry

A record in the accounting books that notes all the financial transactions of a business.