If You Followed the Suggestions of Robert M

question 51

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste?

• A)Anticipate the future five years out in terms of product form, ingredients, and packaging - to invent the "toothpaste of tomorrow!"
• B)Give the product a mysterious name that is unrelated the product's benefits but instead provokes consumer curiosity.
• C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D)Create unusual packaging that has special shelving requirements.
• E)Study past toothpaste product failures and learn from them.

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Definitions:

Patient Situation

The overall health condition and context involving a patient, including medical history, current health, and the environment of care.

Risk Taking

The act of undertaking actions that involve danger or risk in order to achieve a goal.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment, characterized by open-mindedness and skepticism of assumptions.

Nursing Care

A range of services provided by trained nursing staff aimed at maintaining or improving the health of patients or clients.