-In Figure 1-2 Above, "B" Is Accomplished by __________

question 58

Multiple Choice

-In Figure 1-2 above, "B" is accomplished by __________.

• A)designing a marketing program
• B)conducting marketing research
• C)discovering consumer needs
• D)developing a distribution strategy
• E)identifying target markets

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Definitions:

Opportunity Cost

The cost of an alternative that must be forgone in order to pursue a certain action, essentially the benefits you could have received by taking another course of action.

EVA

Economic Value Added, a measure of a company's financial performance based on the residual wealth calculated by deducting its cost of capital from its operating profit.

Operating Income

This metric reflects the profits earned from a company's core business operations, excluding non-operating income and expenses.

Cost Of Capital

The essential return rate an enterprise has to produce on its investment activities to sustain its market assessment and appeal to investors.