All of the Following Are Marketing Mix Strategies That Chobani

question 104

Multiple Choice

All of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT:

• A)sponsor U.S. Olympic and Paralympic teams.
• B)price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase sales and market share.
• C)use Facebook, YouTube, and other social media to promote Chobani yogurt.
• D)rely on word-of-mouth to reach new customers.
• E)air a Super Bowl commercial featuring a "yogurt bear".

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Definitions:

Additional Funds Needed

Estimated funds required beyond what is currently available to the business to finance projected growth.

Payout Ratio

A financial metric used to measure the percentage of earnings paid to shareholders in dividends, indicating how much money a company is returning to shareholders versus reinvesting.

AFN Equation

Additional Funds Needed equation, a financial formula used to estimate the additional amount of funding a firm would require to support its increased level of sales.

Sales Forecasts

The process of estimating future sales. It helps businesses make informed decisions regarding inventory management, workforce needs, and financial planning.