For Marketing to Occur, There Must Be Two or More

question 224

Multiple Choice

For marketing to occur, there must be two or more parties with unsatisfied needs. Dr. Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks. The most likely "second" party needed for marketing to occur would be

• A)people who are nostalgic about childhood lemonade stands they had during hot summers.
• B)people with a desire for a beverage other than soda or water.
• C)product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
• D)a local distributor of alcoholic beverages.
• E)a nutritionist promoting the benefits of fresh fruit in people's diets.

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Definitions:

Central Nucleus

Often associated with the amygdala, it's a region crucial for processing various emotional responses.

Bulimia Nervosa

An eating disorder characterized by recurrent binge eating followed by compensatory behaviors like purging.

Binge Eating Disorder

A serious eating disorder characterized by frequent episodes of consuming very large amounts of food without behaviors to prevent weight gain, such as vomiting.

Anorexia Nervosa

An eating disorder characterized by an abnormally low body weight, intense fear of gaining weight, and a distorted perception of body weight or shape.