If You Followed the Suggestions of Robert M

question 51

Multiple Choice

If you followed the suggestions of Robert M. McMath, which of the following provides the best advice for a marketer, such as Colgate, when launching a new consumer product, such as toothpaste?

• A)Anticipate the future five years out in terms of product form, ingredients, and packaging - to invent the "toothpaste of tomorrow!"
• B)Give the product a mysterious name that is unrelated the product's benefits but instead provokes consumer curiosity.
• C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup, which can contribute to tooth decay.
• D)Create unusual packaging that has special shelving requirements.
• E)Study past toothpaste product failures and learn from them.

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Definitions:

Tattoos

Permanent marks or designs made on the skin with pigments through the pricking of the skin's surface.

Common Use

Refers to practices, items, or expressions that are widely utilized or acknowledged by a significant portion of the population.

Social Group

A collection of individuals who interact with one another, share similar characteristics, and collectively have a sense of unity.

Lactovegetarian

A diet that includes dairy products in addition to plant-based foods, but excludes meat and eggs.