Examlex
A factor that might doom a product in the marketplace is referred to as a(n) __________.
Behavioral Contrast
A phenomenon where the rate of response to a stimulus changes when the conditions of reinforcement for another stimulus are altered.
Eyeblink Conditioning
When a conditioned stimulus (CS) becomes able to elicit a conditioned eyeblink as a result of being paired with a puff of air or a brief electrical shock below the eye.
Extinction Procedure
A process in conditioning where a conditioned response decreases in frequency and eventually disappears when the conditioned stimulus is presented without the unconditioned stimulus.
Conditioned Stimulus
A stimulus that was once neutral becomes capable of triggering a conditioned response after being paired with an unconditioned stimulus.
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