A Farmhand Would Like to Buy a Moped Scooter to Commute

question 130

Multiple Choice

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch. He doesn't know how to find a dealer though, and doesn't have Internet access. Which of the following reasons explain why marketing fails to occur here?

• A)There are not two or more parties with unsatisfied needs.
• B)A desire to satisfy a need is missing.
• C)No assessments of consumer wants and needs have been made.
• D)There is no way for the parties involved to communicate.
• E)The ability to satisfy a need is missing.

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Definitions:

Self-controlled

The ability of an individual to regulate their emotions, thoughts, and behaviors in pursuit of long-term goals.

Conscientiousness

A personality trait characterized by thoroughness, reliability, and a strong sense of responsibility.

Factor Analysis

Analyzing correlations among items to see which form related clusters.

Basic Traits

Fundamental personality characteristics that are thought to be universal and relatively stable over time.