A Target Market Refers to

question 3

Multiple Choice

A target market refers to

• A)customers who have already purchased a firm's product at least once, have been satisfied, and are likely to be repeat purchasers.
• B)both existing and potential customers who have used a competitor's product, are dissatisfied, and who now seek a different product or service to satisfy their needs.
• C)a specific group of current consumers toward which an organization directs its advertising.
• D)one or more specific groups of potential consumers who are seeking a product for which there are no current substitutes.
• E)one or more specific groups of potential consumers toward which an organization directs its marketing program.

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Definitions:

Saints

Individuals recognized for their holiness, virtuous conduct, and often miraculous deeds within many religious traditions, considered capable of interceding on behalf of the faithful.

Religion

A set of beliefs, values, and practices concerning the nature of existence, the cosmos, and the purpose of life, often involving worship of a deity or deities.

Spirituality

A broad concept involving a sense of connection to something bigger than oneself, often involving search for meaning in life and may or may not be related to religion.

Concepts

Abstract ideas or general notions that exist in the mind as representations of things, qualities, or relations.