Which of the Following Statements About the Marketing Concept Is

question 74

Multiple Choice

Which of the following statements about the marketing concept is most accurate?

• A)The marketing concept can be traced its roots to early Greek culture.
• B)In using the marketing concept, companies tried to satisfy the needs of consumers while also achieving their goals.
• C)In using the marketing concept, companies focus on sales and advertising.
• D)The marketing concept is most effective when production is limited and the product will sell itself.
• E)All U.S. firms are now operating with a marketing concept philosophy.

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Definitions:

Empathy

The ability to understand and share the feelings of another person.

Organizational Values

The fundamental beliefs or principles that guide an organization's actions, decisions, and interactions with stakeholders.

Employee Values

are the core beliefs and principles that employees hold important in their work life and influence their behavior and attitudes at work.

Company's Dominant Values

The core beliefs and principles that are most prevalent and prioritized within an organization, shaping its culture and behavior.