An Organization with a Market Orientation

question 67

Multiple Choice

An organization with a market orientation

• A)focuses its efforts on continuously collecting information about the environment, keeping abreast of competitors' actions, and using this information to create product innovation.
• B)identifies prospective buyers, understands them intimately, and develops favorable long-term perceptions of the organization and its offerings so that they will choose it in the marketplace.
• C)strives to satisfy the needs of consumers while also trying to achieve its goals.
• D)satisfies the needs of consumers in a way that provides for society's well being.
• E)focuses its efforts on continuously collecting information about customers' needs, sharing this information across departments, and using it to create customer value

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Definitions:

Rods

Photoreceptor cells in the retina of the eye that are sensitive to low light levels and contribute to black-and-white vision.

Trichromatic Theory

The theory of color vision suggesting that three types of cones in the retina each make a maximal chemical response to one of three colors—blue, green, or red.

Color Sensitive Cones

Photoreceptor cells in the retina of the eye that are responsible for color vision under bright light conditions.

Retina

The light-sensitive layer of tissue at the back of the inner eye, which converts light images into electrical signals sent to the brain.