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One of the Most Recognized Approaches to Business Portfolio Analysis

question 27

Essay

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix. Describe this tool and the four quadrants of the matrix.


Definitions:

Orientation Level

The initial degree of awareness, knowledge, or preparation a person has regarding a specific topic, environment, or task.

Ambiguity

The quality of being open to more than one interpretation; lack of definiteness or clarity in meaning.

Group Development

The process through which a group goes through stages of formation, from initial meeting to effectively working together towards goals.

Motivation

The inner drive or set of reasons that prompts an individual to act or behave in a particular way.

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