List the Five Environmental Forces in a Marketing Decision That

question 214

Essay

List the five environmental forces in a marketing decision that generally are outside the control of marketing managers.

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Definitions:

WAIS

The Wechsler Adult Intelligence Scale, a commonly used test designed to measure human intelligence through various cognitive tasks.

David Wechsler

A psychologist known for developing influential intelligence scales, such as the Wechsler Adult Intelligence Scale (WAIS).

Mental Age

A measure of intelligence test performance devised by Binet; the level of performance typically associated with children of a certain chronological age. Thus, a child who does as well as an average 8-year-old is said to have a mental age of 8.

Binet and Simon

Alfred Binet and Theodore Simon, psychologists who developed the first practical intelligence test, the Binet-Simon scale, to assess cognitive abilities in children.