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Why do some marketers feel that environmental forces are NOT entirely outside their influence?
Range
The difference between the highest and lowest values in a set of numbers, indicating the spread or dispersion.
Theory
A system of ideas intended to explain something, based on general principles independent of the thing to be explained, often tested and grounded in evidence.
Interventions
Actions or processes intervening in a particular situation, often aimed at helping improve or alleviate a problem.
Organization
An entity comprising multiple individuals working together towards common goals or objectives, often structured with a specific hierarchy and rules.
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