The Actions Taken During the Implementation Phase of the Strategic

question 266

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) __________; and (4) execute the marketing program.

• A)position the product
• B)select target markets
• C)define precise tasks, responsibilities, and deadlines
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

---

Definitions:

Consumer Surplus

The difference between the maximum price a consumer is willing to pay for a good or service and the actual market price they pay.

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded by consumers, typically downward sloping.

Marginal Cost

The rise in overall expenses associated with the production of an extra unit of a good or service.

Price Discrimination

A strategy for setting prices where the same or very similar products or services are offered at different prices by the same seller in various markets.