Media Relations and Image Management Often Become Ends in Themselves;strong

question 14

True/False

Media relations and image management often become ends in themselves;strong negotiators can consciously stage their performance before radio microphones or television cameras in order to win public opinion to their side,which will then put pressure on the other party to concede.

---

Definitions:

Primacy Effect

The tendency to remember information at the beginning of a list better than information that comes later.

Serial Position Effect

A cognitive phenomenon whereby items at the beginning and end of a list are more easily remembered than those in the middle.

Encoding Specificity Effect

The principle stating that the recall of information is higher if the cues present at the time of encoding are also present at the time of retrieval.

TOT Effect

Refers to the "Tip of the Tongue" phenomenon where a person cannot recall a specific word or term but has a partial recall or feels that the recall is imminent.