Persuasion Occurring Through the Peripheral Route Is

question 53

Multiple Choice

Persuasion occurring through the peripheral route is

• A) likely to last a shorter time than central route persuasion.
• B) integrated into existing cognitive structures.
• C) used to determine if the position taken by the source has any merit.
• D) involves thought and integration of the message into the individual's previously existing cognitive structures.
• E) None of the above occurs through the peripheral route of persuasion.

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Definitions:

Directional Hypothesis

A hypothesis that specifies the direction of an anticipated difference or relationship between variables.

Nondirectional Research Hypothesis

An assumption indicating a link between variables, yet lacks details on the direction of their relationship.

Nondirectional Research Hypothesis

A hypothesis that predicts a relationship between variables but does not predict the direction of the relationship.

Directional Research Hypothesis

A hypothesis that specifies the direction of the expected difference or relationship between two variables or conditions.