Construct Validity Can Be Assessed by Determining the Degree to Which

question 40

Multiple Choice

Construct validity can be assessed by determining the degree to which similar measures

• A)are not correlated.
• B)converge on a construct.
• C)show consistency over time.
• D)all of these

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Definitions:

Integrated Marketing Communications

A strategic approach that combines various forms of communication and marketing strategies to present a consistent message to consumers.

Taco Bell

An American chain of fast-food restaurants specializing in Mexican-inspired foods such as tacos and burritos.

Promotion Tools

Various methods and resources used by businesses to communicate with customers and boost sales, including advertising, sales promotions, and social media.