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Small scale maps would use
Brand Name
The unique identifier, often a word or series of words, that a company uses to distinguish its products or services from those of competitors.
Important Attributes
Critical characteristics or features that determine or significantly impact the value, functionality, or appeal of a product or concept.
First Purchase
The initial acquisition of a good or service by a customer.
Percentage of Sales Budgeting
A method of budgeting where marketing and/or advertising expenses are based on a predetermined percentage of past or forecasted sales.
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