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Discuss the three different levels at which marketing programs are funded and implemented in a franchise offering.
Cultural Capital
The social assets of a person (education, intellect, style of speech, dress, etc.) that promote social mobility in a stratified society.
Examples
Specific instances or cases used to illustrate a concept, principle, or method.
Culture
Encompasses the beliefs, customs, arts, and behaviors of a particular society, group, place, or time, forming the way of life for its people.
Beliefs
Shared ideas held collectively by people within a given culture.
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