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When Monica Sends Email to Her Friends,she Uses a Lot

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When Monica sends email to her friends,she uses a lot of abbreviations and emoticons.For example,she might type "ROTFLOL" if she thinks something is really funny.However,when she sends email to her fifth grade teacher to ask about the homework she missed when she was absent,Monica is careful to use only standard English.Monica seems to have mastered


Definitions:

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over competing ones due to a perceived superiority or emotional attachment.

Consumer Product

Goods or services that are purchased by individuals for personal use.

Specialty Product

Products that are highly differentiated and unique, and for which consumers will make a special effort to seek out and purchase.

Brand Status

The perceived prestige and position of a brand in the minds of consumers, often associated with quality, luxury, or exclusivity.

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