If a Low Risk Marketing Program Has a Return on Marketing

question 64

Multiple Choice

If a low risk marketing program has a return on marketing investment (ROMI) of 4.0, this means that any marketing program must generate at a minimum $4.00 in revenue for every _____ in marketing expenditure.

• A) $1.00
• B) $10
• C) $100
• D) $1,000
• E) None of the above