The Delphi Technique Tries to Use Expert Opinion to Forecast

question 37

Multiple Choice

The Delphi technique tries to use expert opinion to forecast market demand but it is distinctly different than other methods in as much as it _____________.

• A) Tries to control for executive emotion
• B) Uses an iterative approach with repeated measurement to control for direct confrontation
• C) Uses consumers in a panel to discuss their planned purchases
• D) Tries to make suppliers, buyers, users and deciders as part of the process
• E) None of the above

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