____________ Is the Process by Which Significant Deviations to the Marketing

question 26

Multiple Choice

____________ is the process by which significant deviations to the marketing plans are anticipated.

• A) Scenario planning
• B) Forecasting
• C) Alterations
• D) Contingency planning
• E) A and D

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Definitions:

Operational Control

The process of monitoring and managing day-to-day operations of a business to ensure that organizational goals are met.

Displaced Workers

Individuals who have lost their jobs due to economic changes, technological advancements, or other external factors beyond their control.

Service Risk

The possibility of experiencing losses or failures when delivering or receiving services, due to variability in service quality, delivery, or customer satisfaction.

Proprietary Technology

Unique technology owned by a company, protected by patents or trade secrets, giving them a competitive advantage.