The Apollo Project, a Joint Venture of Nielsen and Arbitron

question 2

Multiple Choice

The Apollo project, a joint venture of Nielsen and Arbitron, found that people exposed for several months of advertising for mid to large brands responded by ____________.

• A) Buying 5 to 8 percent less of the advertised brands than before the ads were run
• B) Buying the same amount as before being exposed to the advertising messages
• C) Buying 5 to 8 percent more of the advertised products than before the ads were run
• D) Buying more of the non-advertised brands than before the ads were run
• E) None of the above

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Definitions:

Epiglottic Cartilage

A leaf-shaped cartilage situated at the root of the tongue that prevents food and liquid from entering the windpipe during swallowing.

Thyroid Cartilage

A large cartilage of the larynx that forms the Adam's apple and serves as a shield for the vocal cords beneath it.

Cellular Respiration

The metabolic process by which cells break down glucose and other molecules to produce energy in the form of ATP, utilizing oxygen and releasing carbon dioxide.

Internal Respiration

The exchange of gases between the blood and body cells, involving the intake of oxygen and release of carbon dioxide from metabolic processes.