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Define Sales Promotion and List the Advantages of Using It

question 47

Essay

Define sales promotion and list the advantages of using it in a promotional campaign.


Definitions:

Marginal Cost

The change in total cost that arises from producing one additional unit of a product or service.

Marginal Revenue

The increase in income resulting from the sale of one extra product or service unit.

Increasing Profits

Refers to a scenario where a business experiences a rise in net earnings over a period, typically as a result of higher revenue, cost efficiencies, or favorable market conditions.

Marginal Revenue

The increase in revenue that results from the sale of one additional unit of a product or service.

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