Facts Are Important, but Customers, Whether They Are Consumers or Other

question 15

True/False

Facts are important, but customers, whether they are consumers or other businesses, do not buy features.

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Definitions:

Incubation Step

A phase in the creative process or problem-solving where ideas are subconsciously pondered, leading to innovative solutions.

Graham Wallas

An academic who developed a conceptual framework for understanding how creativity functions, emphasizing the necessity of a period of unconscious processing in creative thought.

Illumination

The moment in the creative process when a person arrives at an insight or solution after a period of reflection.

Creative Process

A sequence of thought and action steps involved in the generation of new ideas, solutions, or artistic expressions.