_____________________ Is NOT One of the Four Types of Promotional

question 14

Multiple Choice

_____________________ is NOT one of the four types of promotional budgets.

• A) Objective-and-task method
• B) Percent-of-sales method,
• C) Desire and action method
• D) Comparative parity method
• E) All-you-can-afford method.

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Definitions:

Fixed Costs

Costs that do not change with the amount of goods or services produced, such as rent, salaries, and insurance premiums.

Depreciation

An accounting method of allocating the cost of a tangible asset over its useful life.

Sales Price

The total cost that a consumer incurs to buy a product or service from a merchant.

Fixed Costs

Expenses that do not change with variations in the level of output or sales, such as rent, salaries, and insurance.