______________________ Is a Good Reason to Use Radio Advertising

question 24

Multiple Choice

______________________ is a good reason to use radio advertising.

• A) It appeals to multiple senses
• B) It has a long shelf life
• C) It is high involvement
• D) It can target specific audiences
• E) All are good reasons to choose radio.

---

Definitions:

Guilt by Association

The concept of assigning blame to an individual based on their associations or relationships rather than direct evidence of wrongdoing.

Begging the Question

A logical fallacy where the argument assumes the truth of the conclusion rather than providing evidence for it.

Argumentum Ad Populum

is a fallacy that concludes a proposition is true because many or most people believe it.

Bandwagon Fallacy

A logical fallacy where one assumes something is true or right because it is popular or because others are doing it.