What Are the Transaction and Communication Functions That Are Performed

question 111

Essay

What are the transaction and communication functions that are performed by intermediaries and how do they help fulfill completed transactions and maintain the viability of the channel relationships?

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Definitions:

Breach Of Condition

A failure to meet a vital condition specified in a contract, which may justify the innocent party in terminating the contract and seeking damages.

Cross-selling

A sales technique used to sell additional products or services to an existing customer, often complementing their original purchase.

Adaptive Selling

A sales technique where the approach is tailored to the needs, wants, or interests of the customer, using feedback and interaction cues.

Formula Selling

A predefined sales technique or approach that follows a specific sequence or set of principles.