_______________ Is Often Part of an Overall Positioning Strategy Built

question 62

Multiple Choice

_______________ is often part of an overall positioning strategy built on prestige,scarcity,and premium pricing.

• A)Selective distribution
• B)Exclusive distribution
• C)Widespread distribution
• D)Convenience distribution
• E)Intensive distribution

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Definitions:

Vertical Integration

An approach in which a firm grows by incorporating various stages along the same production line, including situations where a producer controls its supply source and/or its distribution channel.

Resource Dependence

A theory asserting that organizations depend on resources from their environment and must manage dependencies and relationships with those who control those resources.

Higher Status Organization

An organization perceived to have greater prestige, authority, or influence compared to others in a similar sphere.

Association

A connection or relationship between two or more concepts, objects, or people.