Examlex
Marketers should over promise benefits instead of communicating and delivering a realistic level of benefits for a price.
Circadian Rhythm
An internal biological clock that regulates the sleep-wake cycle over a roughly 24-hour period.
Dissociation
describes a psychological state in which a person disconnects from their thoughts, feelings, memories, or sense of identity, often as a response to traumatic events.
Restorative Theory
A theory suggesting that sleep is necessary for the body and mind to repair and rejuvenate from the day's activities and stresses.
Consolidation
A process where immediate memories become lasting memories when new neural connections are created and prior neural connections get stronger.
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