For Most Products, as Long as the Customer Perceives the Ratio

question 67

Multiple Choice

For most products, as long as the customer perceives the ratio of price and benefit to be at least at equilibrium, perceptions of __________ will likely be favorable.

• A) Market share
• B) Quality
• C) Value
• D) A & B
• E) A & C

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Definitions:

Rescorla

Associated with the Rescorla-Wagner model of classical conditioning, focusing on the strength of associations between conditioned and unconditioned stimuli.

Phobias

Intense, irrational fears of specific objects, activities, or situations that lead to a desire to avoid them.

Classical Conditioning

The practice of learning by frequently pairing two stimuli together; a response first provoked by the second stimulus is later provoked by the first stimulus without the second.

Conditioned Emotional Response

An emotional reaction acquired through classical conditioning, where a previously neutral stimulus is paired with an emotionally charged stimulus.