Jamie Needs to Find a Way to Save Profit Margins

question 56

Essay

Jamie needs to find a way to save profit margins without increasing price.Recently the price of chocolate has gone up, so his gourmet organic candy bars are losing a good portion of the profit margin.What non-price strategies can Jamie begin to employ so he can recover his profit margin? Which strategies does Jamie need to be cautious of?

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Definitions:

War Strategy

A plan of action or policy designed to achieve a major or overall aim in warfare.

Guerrilla Tactics

Guerrilla tactics are unconventional warfare strategies used by a smaller force to combat a larger, more conventionally organized military, often including surprise attacks, sabotage, and use of the terrain to harass and undermine the enemy.

American Mainland

Refers to the continental part of the United States excluding Alaska, Hawaii, and other offshore territories.