Jean Claude Has Just Completed a New Line of Designer

question 74

Multiple Choice

Jean Claude has just completed a new line of designer handbags.He wants the price to communicate to the customer that the handbags are high quality,so he sets it high.He knows that after this season,the price will lower.Jean Claude is using _______________.

• A)Penetration pricing
• B)Price skimming
• C)Target ROI
• D)Competitor-based pricing
• E)Value pricing

---

Definitions:

Stimulus Generalization

The tendency to respond in the same way to different but similar stimuli.

Stimulus Adaptation

A decrease in response to a stimulus after repeated presentations, as the receptor cells become less sensitive to the stimulus.

Response Generalization

The tendency for the effects of training in one response to spread to other, similar responses.

Transfer of Habit Strength

The process by which the learning and strengthening of a habit in one context or task can influence performance in another context or task.