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Investing in Customers That Fall into the Zone of Indifference

question 101

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Investing in customers that fall into the zone of indifference is a good strategy because the company can often prevent them from sliding into the zone of defection thereby increasing ROI.


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Product's Life Cycle

describes the stages a product goes through from its conception, through development, growth, maturity, and decline.

Global Talent

Skilled professionals from around the world who contribute diverse perspectives and expertise to the workforce.

World Trade Organization

An international organization that regulates international trade.

Intellectual Property

A legal concept that refers to creations of the mind for which exclusive rights are recognized.

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