Customers Are Sometimes Excellent Sources of New Product Ideas

question 21

Multiple Choice

Customers are sometimes excellent sources of new product ideas.An example of this is when _____________.

• A) Toyota put a hang tag on its new vehicles to solicit product input
• B) Cadbury-Schweppes asked 140,000 of its customers about candy preferences to create the new brand called Trident Splash
• C) LG asked 40,000 Koreans about their big screen TV habits
• D) Whole Foods studied soup kitchens for natural food recipes
• E) None of the above

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Definitions:

Pea

A small, spherical seed or the seed-pod of the plant Pisum sativum, commonly used as a vegetable in cooking.

Endosperm Mother Cell

A cell in plants that undergoes meiosis to produce the endosperm after fertilization, which provides nutrients to the developing seed.

Sperm Nucleus

The nucleus found in sperm cells containing half of the genetic material required for the fertilization process leading to the development of a new organism.

Zygote

The initial cell formed when a sperm cell fertilizes an egg cell, which will develop into an embryo through cell division.