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Gap 4 Relates to Customer Expectation Management Through Marketing Communications

question 38

Essay

Gap 4 relates to customer expectation management through marketing communications.How do the messages that managers send out affect the expectations of the customer?


Definitions:

Thinking

The process of considering or reasoning about something; the mental manipulation of information to form opinions, make decisions, or solve problems.

Awareness

The state or ability to perceive, feel, or be conscious of events, objects, or sensory patterns, often used in the context of consciousness and attention.

Basic Psychology

The study of fundamental principles, theories, and research methods in psychology.

Practical Application

The use of theoretical knowledge in a real-world context, demonstrating how concepts or techniques can be effectively employed.

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