In Testing a New Product Concept in the Definition and Test

question 116

Multiple Choice

In testing a new product concept in the definition and test concept phase of developing a new product, the company discovers that consumers want something that is not included in the product.This creates a dilemma for the company that may result in __________.

• A) Doing additional research until we get consumer input that the product is acceptable in its current form.
• B) Abandoning the product due to it not being feasible (too costly to implement, not technically possible)
• C) Change the product no matter what the cost and retest to see if it is acceptable to the customer
• D) Launch the product as is because consumers do not know what it is they want
• E) None of the above

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Definitions:

Sense of Relaxation

A state of being free from tension and anxiety, often achieved through techniques like meditation or deep breathing.

Availability of Endorphins

The presence or abundance of endorphins, natural neurotransmitters in the brain associated with pain relief and feelings of pleasure or euphoria.

Gene

A genetic element that is passed from parent to child, believed to influence specific traits in the child.

Gate-Control Theory

A theory proposing that pain is not solely a result of physical injury but rather its perception is controlled by a neurological "gate" in the spinal cord.