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Why Does a Firm Develop Marketing Strategy During the New

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Why does a firm develop marketing strategy during the new product development process? Why doesn't the firm simply wait until the product is ready to be launched to develop the marketing strategy? Isn't it a waste of time to develop strategy for a product that may never get to market?


Definitions:

Average Total Cost

The total cost of production divided by the quantity produced, representing the cost per unit of output.

Price-fixing

An illegal agreement among competitors to set prices at a certain level, rather than allowing them to be determined by free market forces.

Art Auction Houses

Organizations that facilitate the buying and selling of art pieces through an auction system, often dealing with high-value items.

Catfish

A diverse group of ray-finned fish known for their prominent barbels, which resemble a cat's whiskers.

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