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Why Does a Firm Develop Marketing Strategy During the New

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Why does a firm develop marketing strategy during the new product development process? Why doesn't the firm simply wait until the product is ready to be launched to develop the marketing strategy? Isn't it a waste of time to develop strategy for a product that may never get to market?


Definitions:

Saturated Zone

The part of the earth's crust where the pores and fractures are filled with water, below the water table.

Pore Spaces

Voids or gaps within a material or soil, which can contain air or fluids.

Water Table

The upper surface of the zone of saturation in the ground, below which the soil, gravel, or rock is saturated with water.

Subsurface Material

Materials found beneath the Earth's surface, which can include soil, rock, liquids, and gases.

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