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Why Does a Firm Develop Marketing Strategy During the New

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Why does a firm develop marketing strategy during the new product development process? Why doesn't the firm simply wait until the product is ready to be launched to develop the marketing strategy? Isn't it a waste of time to develop strategy for a product that may never get to market?


Definitions:

Advanced Filter/Sort

A feature in database and spreadsheet software that allows users to perform complex filtering and sorting operations on data.

Advanced Menu

A section in software or websites that offers additional, more complex options and settings not found in the basic menu.

Calculated Field

A data field that stores results based on calculations performed on other fields in a database or spreadsheet.

Split Form

In database software, a form type that simultaneously displays data in a form view and a datasheet view, facilitating data entry and browsing.

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