Research Suggests That Consumers Prefer Environmentally Sensitive Products, but Are

question 25

True/False

Research suggests that consumers prefer environmentally sensitive products, but are unwilling to pay a significant price premium.

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Definitions:

Outgroup

“Them”—those perceived as different or apart from our ingroup.

Ingroup Bias

The tendency to favor members of one's own group over those in other groups.

Implicit Racial Associations

Unconscious biases and attitudes towards different races that individuals may not be aware of.

Ingroup Bias

The tendency to favor and extend loyalty to members of one's own group over those of other groups.