American Express Recently Introduced the One Card That Incorporates the American

question 81

Multiple Choice

American Express recently introduced the One card that incorporates the American Express brand as well as its own brand One This is an example of combining a family brand with _____.

• A) Merging
• B) Store Branding
• C) Stand-alone branding
• D) Co-branding
• E) Licensing

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Definitions:

Gestalt Therapy

The humanistic therapy developed by Fritz Perls in which clinicians actively move clients toward self-recognition and self-acceptance by using techniques such as role playing and self-discovery exercises.

Empirically Supported Treatment

A movement in the clinical field that seeks to identify which therapies have received clear research support for each disorder, to develop corresponding treatment guidelines, and to spread such information to clinicians. Also known as evidence-based treatment.

Standard Treatment Guidelines

Systematically developed statements to assist healthcare professional and patient decisions about appropriate health care for specific clinical circumstances, aiming to optimize patient care.

Psychometry

The assumed psychic ability to discover facts about an event or person by touching inanimate objects associated with them.