Which Groups of Consumers as Defined in the Consumer Product

question 24

Short Answer

Which groups of consumers as defined in the consumer product adoption process are of particular interest to companies launching new products?

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Definitions:

Well-informed Sense

The state of having comprehensive knowledge or understanding about a particular subject or situation.

Informal Network

Unofficial channels of communication within an organization, not defined by the organizational structure.

Grapevine

Informal channels of communication within an organization or community, often spreading rumors or unofficial information.

Formal Network

Formal network refers to the structured and officially designated channels of communication within an organization.